Do You Track The Growth Of Your Business?

This is the third post in the #HustleMax series by Soham Sabnis, in which he talks about the importance of tracking the growth of your business using an easy business tracker tool. “How’s your business doing?” The one question that stumps most small business owners. Just saying ‘great’ isn’t enough. Unless you have enough data…

Because Ideas Are Sh!t

This post is part of The #HustleMax Series By Soham Sabnis You have an idea? Great! You dream of starting up your own business someday. Awesome! But let me tell you- an idea is worthless, unless you execute it. So stop dreaming, speculating and brainstorming. Start doing it. Here is my attempt to shake you…

You Don’t Need A Marketing Plan

This is the first post of The #HustleMax Series By Soham Sabnis YOU DON’T NEED A MARKETING PLAN! What you need is a workable marketing plan. Try entering ‘marketing plan for startups’ in your Google search bar and you will find zillions of templates. Pro alert – most of the things you will find will…

Professional Photography For Small Business! What’s That?

“Customers buy my products only when they see and touch the product, but not online. Why?!!” lamented Lata, a crochet artist and friend who was considering closing her online store. I asked her if she considered professional photography of her products. She said “I do a good job myself. Plus, I don’t have the money…

Off Season? Here Are 5 Things You Can Still Do!

It is that time of the year again, when we all complain about business being slow. With the rains playing spoilsport, craft shows and flea markets pack up for the season. People tend to stay indoors or go out on weekend retreats. Which means, shopping exactly isn’t on their mind. How can an art business…

Where Are My Customers Hiding?

Passion- The buzzword that everyone is talking about. They tell you that you need to be passionate about your work and everything else will follow. That’s true, for every creative business to survive you do need passion. But for it to thrive – go beyond the regular sustenance- it needs something else. Paying customers! That’s…

5 Things To Know Before You Start Your Small Business

Are you an artist who has been creating exquisite handmade art for friends and family for a long time? If you are seriously contemplating turning your passion into a business, Congratulations! You have made the right decision. Here are some things you must know before you take the plunge. You are the captain of your…

Awkward Conversations A Handmade Artist Has To Endure

“So what do you do for a living?” “I am a handmade business owner.” *Blank expression* “What is that?” “I make quilts and sell them” “Isn’t that just a hobby?” Now that’s an uncomfortable situation many of us handmade sellers would try to avoid due to our peace-loving nature. 😉 But there are times when we have…

9 Things To Remember While Pursuing A Hobby Business And Holding Your Job

Pursuing a hobby business while holding a job is engaging, and a good source of income. Here are tips to handle a hobby business smoothly. A lot of women today aspire to pursue their passions in the form of home-based businesses along with holding full-time or part-time jobs. Be it making homemade chocolates or teaching a…